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Are you working on getting business today? I am. In fact it's what I do every day. My job is generating business. For any one wanting to work in real estate, as a career, generating business is the number one skill you must learn.

First and foremost it requires work. Not hard work but consistent and persistent work. This means making a plan and sticking to it. Not for a month or for six months but for EVER.

But where do you begin? What activities should you work on?

When in doubt I always go to Google. If I were new to the business I would simply Google "How to generate real estate leads"

Click on the link and there are 4,300,000 results. Don't you think there may be some good ideas in there somewhere?

Here's a list of some lead generating activities you could do today.

1. Mail out to expired listings
2. Mail out to 60 day late pre-foreclosures
3. Call some FSBOs
4. Start a hyper local blog
5. Create a website for first time home buyers
6. Walk your neighborhood and talk real estate with people

Just.........

......take the bull by the "pair" and figure it out. If you can't figure out this one thing you will NEVER make it in real estate. The requirements to get in this business are minimal. However, in order to stay in this business, the effort required is far from minimal. It requires motivation, a desire to succeed, willingness to learn and the ability to "just do it".

People that are successful in real estate are mostly students of real estate. We live and breathe real estate. It's more than a job. It's more than something we just do when we have to. It's more than just waiting for things to happen.

We are proactive. We figure out what needs to be done and then we do it. We don't depend on others for our success. We read everything we can get our hands on related to real estate, marketing, running a business and etc. Then we implement what we learn. We take action. And we take it every day. Do you?

As always I'm willing to help with any of this. BUT I'm not going to do it for you. You have to take the initiative.

Surviving in real estate requires "growing a pair".

Do You Need More Short Sale Listings?

Short Sale Superstars wants to make generating Short Sale leads easier for you. So.....

.....here is a FREE one hour course on Short Sale Lead Generation that may help you.

Let's make 2013 a banner year for Short Sales. Together we can help a lot of folks avoid foreclosure.

Good morning Superstars.

A big welcome to our 100+ new Superstars this week. Did you know one of the best features of Short Sale Superstars is having Lender info at your fingertips. We currently have 129 groups set up for Lenders.

Do you.......

• Need escalation information?

• Need a lender specific short sale package?

• Need the new HAFA guidelines?

• Need to know the FHA PFS guidelines?

We make is easy to find this information. Just go the “Lender Info” section of Short Sale Superstars and use the search function to find what you are looking for. If you are working with a Lender that we don’t have a group for then please feel free to start one. Add as much info as you can that will help our members.

Together we have made Short Sale Superstars the #1 resource for Short Sale information*** on the planet!!! Thank you.

****Based on traffic counts and content.

Hi folks. Do You Want To Close More Short Sales? Of course you do. Here are some tips that may help.

• Educate the Sellers at time of listing. Make sure they fully understand the process and what is expected of them. Be sure they understand cash contributions, promissory notes, tax ramifications and what happens to the deficiency.

• Price the property at market value or more. Negotiate the cleanest contract you can get with a price that you can defend to the lender.

• Know the type of short sale i.e. FHA, VA, HAFA Non GSE, HAFA Fannie, HAFA Freddie, USDA..... and why this is important.

• Be sure any major repair issues are addressed at time of listing. These could put limitations on the type of Buyer you are looking for. For example: If it needs a new HVAC system a Buyer will not be able to use FHA financing.

• Be in complete charge of the transaction. Know what you can and can’t do then make sure the lender understands that you know.

• Make sure the BPO agent has the information you need them to have PRIOR to them doing the BPO. And know what that information is.

• Make sure you are aware of ALL liens on the property prior to taking the listing.

• Understand that the Seller is not always the Borrower. That works both ways. Example: Child owns the property but the borrowers are the parents. Or...the Seller assumed a mortgage when they purchased the property but the loan is still in the original borrower’s name.

• Stay focused on the transaction. Don’t let “drama” cloud your vision.

• And most importantly, understand that “Short Sale Denied” means....this time. Find a new buyer and try again. And keep trying until you get the job done.

This is in no way a comprehensive list but it will give you some things to think about. Any questions?

DO YOU NEED SHORT SALE TRANING?

Hi guys, We just added a bunch of articles to the Advanced Short Sale Training Group to help you in your business. Be sure to pop over and check them out.

• Negotiating Home Equity Lines During a Short Sale.

• Mortgage Insurance and Short Sales. Is It Cheaper to Foreclose?

• When The Short Sale Involves A Foreign Seller......

• How To Keep The Buyer On Board During The Short Sale Process.

• Is Your Short Sale Lender Delegated?

• Submitting A Short Sale Package That Will Get Noticed.

• What Do You Do When The Short Sale Lender Says "It can't be on the HUD".

• Setting The Right Expectations Is Imperative For Short Sale Success

• Not All Short Sales Are Distressed Sales!

• How To Deal With A Cash Contribution For A Short Sale

• Are You Serious About Short Sales?

• 10 Tips To Get The Sort Sale Lenders To Notice YOU!

• When Should You Ask The Lender to "Waive the Deficiency"?

• How To Handle A Short Sale On A Property That Is Owned By A Trust

• A Few Thoughts That May Help You Get Paid On Your Short Sale Transaction

The Short Sale Superstars Advanced Short Sale Training group also includes 12 Audio webinars. And much more!!!

Bryant and Wendy

Join the Advanced Training Group

The Short Sale Listing Package

ADVANCED SHORT SALE AGENT TRAINING

Taught by Wendy Rulnick and Bryant Tutas

This sound familiar? You’ve never had to deal with a short sale in your life – until a few years ago, when foreclosures became so common it was rare that you had a seller without one. Now you can no longer avoid short sales.

So you sign up and get your CDPE and your SFR designations. Maybe you have even closed on dozens of short sales. But still...........

......you're missing something. You are struggling when it comes to dealing with the lenders. You're stressing out over your transactions. And no one seems to be able to tell you how to do it quickly, with no stress.

Well, except us.

Short sales are the new norm. They’re often treacherous, and they can be extremely painful for buyers, sellers, and agents alike.

But they don't have to be. We’ve spent years figuring out how to make short sales less painful all around. You need to know how to handle a short sale, and we’re more than happy to share everything we’ve learned the hard way – so that you can learn the easy way.

This training series walks you through an entire short sale, from the very moment you realize you need one to the final signature on the deal. We’ve included every single trick, technique, and time-saver in our book to make short sales easy on you and on your seller.

You’ll have all the time in the world to learn at your leisure, too, with audio files, Q&A sessions, worksheets, and sample documents. Learn how you want, when you want, the way you want.

Ready to get rid of Short Sale stress and get yourself into Short Sale Superstardom?

"This is by far the best step by step instruction that I have received in my over 10 years experience in real estate" Petra Norris, Lakeland FL

What Do You Get?

· Two Experienced Practicing Short Sale Brokers, renowned in the short sale industry, walk you through an entire short sale from start to finish

· 13+ hours of easy-to-follow teleseminars along with insider tips and secrets for an extra edge

· All the forms, approval letters, and sample documents you need for your next short sale

· mP3 audio files of all seminars so you can listen at your leisure or refresh your knowledge later

· Q&A for as long as you need to get all your questions answered - unlimited access

We’re here to help you. We’ve been dealing with short sales for several years, and we know it can be rough on homeowners and agents alike. We want to make sure this process is as easy for you as possible, and that starts with getting you the education and short sale training you need to make the right deal.

The best part? It’s only $197.You'll get to listen in as two short sale industry experts walk you through the process of making a short sale happen, and then get the extra support you need, when you need it, by having direct access to Wendy and Bryant via www.ShortSaleSuperStars.com

That's 13+ hours of training for one low price– and a real bargain at less than $15 an hour for the best consulting on short sales available in the market.

"Thanks for sharing your joint experience in the minefields of Short Sales, the web forum, and all you have done. The training has been fantastic. I look forward to sharing with you and the charter members as well. This will be an awesome resource site for all of us as we work through the Short Sale maze. Short sales will be around a long time and there is great opportunity for all. The seminars have been fantastic." Don Duft, Realtor, Virginia

What Do We Talk About?

If you’re wondering exactly what we cover in each of the short sale training sessions, here’s a quick layout of what we’ll talk about and the specific strategies you’ll learn:

• Why a Short Sale?
• Qualifying The Seller
• Pricing and Marketing The Property
• Negotiating Techniques 1
• HUD1 Tips
• Escalation and Communication Tips
• Disputing Bad BPOs
• Cash Contributions and Prom Notes
• Negotiating Junior Liens
• Lead Generation
• 10 Short Sale Mistakes
• VA, HAP and FHA
• Getting Short Sales Closed
  

Additional Benefits

• Short Sale Listing Package
• Expired Listing Letters
• Lis Pendens Letter
• FSBO Letter
• Sample HUDs
• Sample BPO Disputes
• You will become a "Featured Member" under "Find Agent" for leads
• Private Member Forum
• Direct Access to Wendy and Bryant For Short Sale Help

****After the Training is delivered to you please be sure to join http://ShortSaleSuperstars.com so we can activate your membership into the Advanced Training Group. All course materials are available in that group as well for easier access. This is also where you will get your continued support from Wendy and Bryant.

Start to finish, the perfect short sale. You’ll receive audio files of the course so you can listen to them as many times as it takes for you to feel comfortable that you can pull off a short sale as perfect as ours.

We know you can – all it takes is a little training, and the help of a few seasoned experts.

Becoming a Short Sale Superstar is just that easy.

"Both Wendy and Bryant's presentation skills are fantastic and between them they have a wealth of experience with short sales. Thank you Wendy and Bryant I really appreciate all your hard work and help in mastering the intricate details of short sales.Best wishes" Sharon Senger, Sharon Senger & Associates

Who Are Your Short Sale Instructors?

Wendy Rulnick

Wendy Rulnick is a licensed Real Estate Broker for over twenty years, and has sold hundreds of short sale and pre-foreclosure properties. She has been featured in Kiplinger Personal Finance Magazine and Florida Realtor Magazine as a short sale specialist Wendy also teaches Short Sale seminars and has developed a special agent training and resource site with her business partner, Bryant Tutas - www.shortsalesuperstars.com.

Bryant Tutas

Bryant has been in Real Estate for 18 years and is the Broker/Owner of Tutas Towne Realty, Inc located in Kissimmee FL. He is also the co-founder of Short Sale Superstars and co-broker of REGrow, LLC. Negotiating Short Sales is the cornerstone of his business. He does it often and he does it well.

We know firsthand just how rough the short sale process can be on sellers, and we’ve been working for years to fine-tune a process that’s easier on them – and on us.

Now we’re making it easier on you. We’re just that kind of people.

"Thanks so very much for all the wisdom, and Relaxed atmosphere. I love listening to yours and Wendy's conversations. I feel like a fly on the wall!! " Ginger Moore, Gastonia NY

What If I Don’t Like It?

Then you get your money back. It’s just that simple. We know we have the knowledge that helps you become a short sale superstar, but if you don’t feel the same for any reason, then we’re happy to refund your money. We want everyone who takes this course to feel they got their money’s worth.

After we refund your money, we’ll ask you how we can improve for others. We’re that devoted to making sure this is the best training course on short sales out there.

Ready to become a Short Sale Superstar?

ADVANCED SHORT SALE AGENT TRAINING

Taught by Wendy Rulnick and Bryant Tutas

"Your webinar was very impressive and informative. I feel that it didn't come across as a lecture, but good and clear conversation. The short sale is a very complex process, but you have made it much clearer and there was a lot of useful information." Richard Barton Real Estate Investor England

"I have signed up for your class and I have to say it is very helpful. My current focus is working with buyers and this really helps me understand things from your (listing agent) perspective and I am sure it will help me seek out the “good short sales” for my buyers. I wonder if you could create a designation like “Short Sale Expert”? You could even have it endorsed by ECAR or FAR. I will certainly write a letter of recommendation for you." Clayton Bonjean, Realtor, Destin FL

"I've enjoyed having my morning coffee with you every Saturday for the past 5 weeks as I listened in and tried to absorb all you had to offer. What an amazing gift you and Bryant are giving - the experience that you share is of such great value and I'm so grateful to be in your circle. I've learned to not be afraid of this process and begin embracing the possibilities. As you mentioned, I think short sales are here to stay for a while. Also, I've really appreciated the personalization of your setup and how you were able to answer our questions.I’ve completed lots of training but feel yours was most valuable in your method of approach and delivery. The dialogue made it feel like I was in an actual brick and mortar classroom with real live scenario" Wendy Weber, Realtor, Scottsdale, AZ

SHORT SALE QUESTIONS? BANK NEGOTIATOR TELLS ALL!

"Absolutely outstanding webinar! Best information I could have received and well worth the time and money!" testimonial from Suzanne Hinton, Realtor

Available to order on MP3 now-- Wendy and have interviewed a Short Sale Negotiator from one of the major lenders. He's been doing this for 18 years and is a wealth of information. He has spent 90 minutes answering our questions and those of our participants. He will give you insider tips, timesaving tricks, questions to ask when you call in, percentages MI companies cover and all the details you could ever want to be a Short Sale Superstar!.

We can assure you that the Interview is awesome.

The cost is.......

$27

The Interview is now available on MP3. Folks...... this may be the best $27 you have spent in a long time. If you want to soak up this knowledge..........