I'm just curious how the group is faring with the MARS requirements, especially when it comes to advertising.  I'm looking at doing some direct mail/postcards to delinquent mortgage homes but the disclaimer MARS requires is so big that it would take up half the back of the card (not literally, but close)!  Just curious how others are dealing with this.

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Just look at the disclosure on the right hand side of this site... Just do it!
Yeah, I noticed that.  I know there was supposed to be more guidance from NAR about this but I've never heard anything.  Has anyone else?

Hi Jim,

 

I had the same issue so I went to our legal dept and here is what they said:

 

"The words “Important Notice” must be 2 points larger than the words that follow in the disclosure.  But the whole disclosure must be no smaller than the smallest print in the ad or marketing piece."

 

I was able to use an 8pt font for the main part of the disclosure and then made "Important Notice" in a 10 pt font.

 

Hope that helps.

 

Lydia

The wording Important Notice needs to be 2 font sizes bigger than the disclaimer but we are adding it as required by my broker. Just small enough to read without a magnifier!

BTW the verbiage that is required by law is:

 

Important Notice: _________________ Realtors is not associated with the government or your lender.  Even if you accept this offer and use our services, your lender may not agree to change your loan.  If you stop paying your mortgage, you could lose your home and damage your credit.  Even if you accept this offer and use our service, your lender may not agree to change you loan.

 

This is what I just found on something from NAR that my franchise sent me.  "For printed materials, the written disclosure must be the larger of 12-point type or one-half the size of the largest letter used to list the name of the firm providing the disclosures." Blech.  Lydia, this may not bode well for your 8 point font.  Here's a link to where I found it: http://www.scribd.com/fullscreen/49895499
The practicality of the law where it applies to postcards is ridiculous. Try "tweeting" that you help with short sales.  There won't be enough characters to simply tweet the notice.  I think everyone needs to push NAR to at least allow "Call for MARS disclosure" on postcards.  That's actually a restriction of commerce.  As for tweeting, or even FB, it's not possible.  I would think and hope that if the disclosures are EVERYWHERE, on your email signatures, websites, blog posts, listings and approval acknowledgments, if your font was two points too small on one postcard, the judge would SEE you were doing your darned best to comply (except for the Tweet!).
If that was the case we wouldn't have been involved at all in the FTC rulings! Best advice is to follow your Brokers rules and guidelines that pertain to MARS!

Good News My Friends!

As I was reading Trent Chapman's blog yesterday...but here it goes, readit for your self:

 

"Great news for Agents who do short sales!!

Were you as annoyed as I was by the FTCs MARS ruling when it came into affect in early 2011?

I can't stand the confusing wording of the MARS disclosure that my State's Association came up with as so many of my clients thought that it meant that even if we didn't close on the short sale, I was going to come after them for my commission!

In the video I share how this will change what you are or aren't required to do with short sales:


Watch the video on my blog by clicking the video below, or click here to watch it directly on YouTube."

Have a great weekend,

 

Susan

Woo Hoo!!!! Awesome!
Here's a link to the actual FTC announcement: http://www.ftc.gov/opa/2011/07/mars.shtm

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