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We have done a mailing campaign to short sale candidates (expired short sales and lis pendens filings) with very little success. We got two listings, both from realtors that realized the value in having a short sale professional. We decided it's not worth spending that much money in postage when the results aren't justifying it. We find it is harder to get listings these days than it was last year. We're now concentrating on blogging, SEO, website etc. instead.
Have you tried other Agents as just reading the comments on ActiveRain there are a lot of Agents who do not want to get involved with short sales. But I am sure they would not say no to a referral fee, as would the agents in your office.
Also you may want to do a key word search on the MLS for agents who have or have done short sales and put them on your mailing list. They may have more than they can handle or they did not enjoy the experience. Rather than pay for postage email them on a regular bases and let them know about your work with short sales.
Sharon
Wendy--a stealth site is where you make it about the topic, not you. I just did mine with "Coffee Cup" software and bought a cheap hosting plan with GoDaddy. Here are our short sale stealth sites:
http://www.shortsalesjacksonville.com (Just saw I need to fix the listings on the bottom. My IDX is not cooperative once the properties go into "Sold" status.)
http://www.jacksonvillepreforeclosure.com (Have gotten several listings and appointments from this one.)
http://www.distressedpropertiesjacksonville.com
I usually duplicate my posts on my typepad and main website. I wasn't sure if I would start getting into trouble with the search engines if I put them on Active Rain as well. Have you found that you can put your blog posts in multiple places and it's okay? I haven't been posting my short sale listings. I think I'll start.
With Facebook I've had a couple of "near misses" for listings lately...ie a friend told a family member about me the day after they listed. :-(
Wendy Rulnick said:Hi Stephanie! I find #1 is my blog fo get short sale sellers. I post my new short sale listings on AR, AR outside blog, blogger internally on my company site, wordpress and sometimes others if I have time. I post some of my approvals, but may start posting ALL of them. I got a $500,000 listing yesterday because I posted a local short sale approval. I am on PPC but feel like I am floundering on there. I am on FB, but don't use it to its fullest. What is a stealth site???
Website and Referrals are where most of our leads come in. We run ads in Craigslist and door knock the sheriff's auction list also. I like the door knocking because you are face to face and people can get to know you. We leave a brochure with our contact and website info.
http://www.freeshortsalehelp.com - if you wanted to check out our site.
Wendy--a stealth site is where you make it about the topic, not you. I just did mine with "Coffee Cup" software and bought a cheap hosting plan with GoDaddy. Here are our short sale stealth sites:
http://www.shortsalesjacksonville.com (Just saw I need to fix the listings on the bottom. My IDX is not cooperative once the properties go into "Sold" status.)
http://www.jacksonvillepreforeclosure.com (Have gotten several listings and appointments from this one.)
http://www.distressedpropertiesjacksonville.com
I usually duplicate my posts on my typepad and main website. I wasn't sure if I would start getting into trouble with the search engines if I put them on Active Rain as well. Have you found that you can put your blog posts in multiple places and it's okay? I haven't been posting my short sale listings. I think I'll start.
With Facebook I've had a couple of "near misses" for listings lately...ie a friend told a family member about me the day after they listed. :-(
Wendy Rulnick said:Hi Stephanie! I find #1 is my blog fo get short sale sellers. I post my new short sale listings on AR, AR outside blog, blogger internally on my company site, wordpress and sometimes others if I have time. I post some of my approvals, but may start posting ALL of them. I got a $500,000 listing yesterday because I posted a local short sale approval. I am on PPC but feel like I am floundering on there. I am on FB, but don't use it to its fullest. What is a stealth site???
We have done a mailing campaign to short sale candidates (expired short sales and lis pendens filings) with very little success. We got two listings, both from realtors that realized the value in having a short sale professional. We decided it's not worth spending that much money in postage when the results aren't justifying it. We find it is harder to get listings these days than it was last year. We're now concentrating on blogging, SEO, website etc. instead.
Hi Stephanie,
Wow, it is fun reading your post, but in San Diego we are a couple of years behind you. We rode the REO wave for many years, but now it is short sales that are the main driver in San Diego.
I manage the Gary Kent Team in San Diego. Like you, we are looking to ramp up our marketing to San Diego Short Sales. We've just launched a website based on the Short or Stay Calculator. Our plan is to use their strategy of various satelite blogs to build SEO to point to our main site using the Short or Stay Calculator to get them to take action. It is taking a bit of work and focus. So far, we've created an Active Rain account & blog - http://activerain.com/blogs/garykent along with our YouTube Channel http://www.youtube.com/garykentteam and our existing blog http://www.san-diego-real-estate-blog.com
We are also doing some postcards, launching about 500 this week. Our direct mail has not been great... but I think we can't avoid. The trick is getting them to take action. Typically, most short sale clients are confused to the point of paralysis about what to do next. We've also done seminars - http://www.garykentteam.com/seminars.htm Gary does about two hours of good info, but it is hard to get folks to them. I think there may still be some stigma that creates reluctance.
If you would like to contact me directly, I'd like to find about a dozen agents around the country (outside of San Diego) to create a circle of friends to cross post on blogs to increase SEO.
I'd love to chat with you (or any other agents watching this post) to find our what did (and didn't work) and how we can cross-post in a "white hat" way to increase our rankings.
Kevin
858-535-7435
Kevin,
I am in the Metro Atlanta area and would love to work with you and other agents around the country to compare our marketing efforts.
Rita Cox
Keller Williams Realty
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