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There have been some recent numbers and percentages being released concerning different polls and surveys the National Association of Realtors has conducted.  These numbers work to paint a solid picture of what buyers really do care about in terms of their agent and how they are represented.

From the start you can say with certainty that people are not concerned about how technologically savvy you are or how many neat toys and gizmos you have.  What they do care about is that you can find the right home for them and deliver what they are searching for.

The majority care about you finding them the best home for them, while many also care about the negotiation.  They want you to be able to negotiate the best deal possible for them.

It would be ridiculous to say that Realtors these days are searching down homes for their clients…Sure you set up alerts and notifications of homes that match your buyers criteria and keep an eye out for a good match but gone are the days where an agent will sit down and search the MLS rigorously for your property?  Is it because the Realtor of today is unwilling to do this? No..any good agent will do this if needed. But it is because by the time the buyer contacts an agent they usually already have a stack of printouts from all the search sites of homes that they are interested in.  It then becomes the agents job and duty to find the “right” home for their clients.

I think the mark of a good agent is someone that can provide to the client exactly what they want as well as go way above and beyond their expectations.  Sure your job is to help them find the best home for them, but it is also to make sure that they are not taken advantage of, that they get the best deal possible on the home, that they are actually happy with the choice that they made and that they are excited about the process in general.

Providing the above and beyond service is what buyers really want.  They want to know that you care and that they have your attention.  Once you provide them with that, helping them find the right home is easy!

Tim Brown
Owner/Broker, Realtor®, ABR,CRS,CDPE®
Auctioneer NCAL#8560
Hines & Associates Realty
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Direct Line: 704-619-1008
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