If you have been thinking of selling your home, then one of the aspects of selling a home is marketing.  You obviously cannot expect to simply throw a For Sale sign in the yard and expect results.  I doesn’t work that way.  Gone are the days of drive arounds.  Sure back in the day a for sale sign in the yard and perhaps a printed flier that you would throw up around the neighborhood may have worked.  Heck, even a newspaper ad was worth the money.  But now it is completely changed and is not as easy as it may seem.  Today, more than ever the utilization of a real estate professional is crucial to a timely sale.

Think about this…Back in the day a real estate agent was able to sell a home by following a tested and true form of selling.  Put a sign in the yard, an ad in the newspaper, a flier around the neighborhood and if lucky feature it in a home magazine. With that type of marketing insight back then the formula worked and was effective. An agent was able to focus their attention on closing a sale and less on getting interested buyers to contact them. An agent was perhaps not as necessary then than they are now.

HELLO INTERNET!

Now with today’s buyers a real estate agent has to wear a lot of hats and wear them well.  An agent today not only has to be an expert salesman, but also an expert negotiator.  They have to be a patient listener and be able to work on the fly.  They also have to be marketing gurus and professionals.

When an agent gets a new listing today, the marketing of a home is pretty much the biggest aspect of the initial job.  How to get this home in front of as many potential buyers as possible and how to get those potential buyers to call.  With technology today an agent must be a internet and web expert as well.

An agent that is marketing a home needs to be on top of many of today’s marketing techniques.  This includes facebook, twitter, linkedin, youtube, personal website, fliers, brochures, listing cards, QR codes, presentations, signs, listing syndication, online ad sites, blog posting, video tours, and the list can go on and on.

The truth is, as a seller looking to get their home sold you are way better off with a fantastic agent rather than having to become a marketing expert yourself. An agent lives that lifestyle and has the resources and experience to get it done quickly and efficiently.

In today’s market it is imperative to get your home out there and to as many buyers as possible and in the shortest amount of time.

Tim Brown
Owner/Broker, Realtor®, ABR,CRS,CDPE®
Auctioneer NCAL#8560
Hines & Associates Realty
TeamHeidi
Direct Line: 704-619-1008
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www.CarolinaHomes4Sale.com