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HOW TO SELL YOUR HOUSE IN HIGHLAND CALIFORNIA – HIGHLAND CA REALTORS

Q: What goes into a successful home or property sale in Highland, California?

A home sale can be simple, difficult or unsuccessful depending on the property, seller or agent. Careful consideration must be given when venturing into the competitive Highland CA real estate market.

A successful sale consists of a compelling listing, effective exposure and competent negotiations and completion.

When a Highland home is listed, it should first be analyzed and objectively compared to recent comparable sales and other competitive listings in the area, also known as a CMA (Comparative Market Analysis).

Then the seller, under the advice of their savvy Realtor, should carefully digest and consider the CMA. Every detail must be exhausted. Does the seller’s Highland California property have the same features and amenities? Is the property worth more, less or equal to other comparable sales? Is the location, lot position or structure more, or less appealing? A seller must also consider the terms, conditions, inclusions and exclusions of the sale.

But a potent market value and list price is just the beginning. When the Highland CA property listing is ready to go public, exposure is everything.

Q: What is effective exposure for a Highland real estate listing?

How can anyone buy your Highland California house if no one knows it’s for sale?

A home will only realize it full market value in a sale if multiple potential buyers have been reached.

How is that accomplished? Real estate marketing has changed dramatically with the advent of the Internet. Gone are the days of yard signs, newspaper listings and open houses. Today more than 85% of homebuyers begin their property search online.

But where online are they looking? The short answer is ‘Everywhere’. From major sites like Zillow, Trulia and Redfin, website search engines like Google, Yahoo and Bing, email listing sources from agents, brokers and other real estate services, to Craigslist and even direct online MLS (Multiple Listing Services).

So where is the best place to list your Highland CA property online? Again, the only right answer is ‘Everywhere’.

But does online marketing mean traditional marketing should be ignored? Of course not. But the evolution of real estate marketing should dictate the appropriate allocation of time and resources.

Q: Then What?

Once your Highland home has been effectively marketed, buyers will view the property and determine, along with their agents, what their best offer is. Choosing the right buyer is key: Have they offered a fair price and reasonable conditions? Are they capable of executing the purchase and do they have the means, money and/or credit? Are they truly interested in the property? These and other questions must be asked and answered.

After all of this, the sale of your Highland California property is still not complete. Escrow must be opened. Disclosures must be addressed and signed. Contingencies must be met and waived. And finally, funds must be deposited and dispersed.

Q: So what is the first step to a successful sale of your home or Highland CA property?

Choose the right Highland real estate agent.

So call us now and let’s talk.

Call Now: (888) 9 LIST-IT. Or just dial 888-954-7848.

You can also email us at: GarrigusRealEstate@yahoo.com