Flash back to summer 2009. 11XXX BridgeCreek Dr in Riverview was listed for sale (short sale). The owner could no longer afford to live there, so he moved his family to the panhandle, and left his home in the care of the listing Realtor. The home was empty, the power was off, and the pool started to resemble more of a swamp then an oasis. As the year dragged on, the house sat lonely and empty, no showings, no offers, and the price kept being reduced to try and force a sale. When the listing expired, savvy Keller Williams Realtor, Tim Terpening took on the challenge of selling the home for the owner and won the listing in July 2010. That was when he called Angelina Ogle-Clarke of Bank Real Estate Solutions Inc. for help. Her company cleaned the house & pool, furnished and decorated the house, all with ZERO cost to the Homeowner OR the Realtor! Now Tim had a real HOME to market, not an abandoned, vacant, unkept listing with no utilities running to hopefully sell. That was 27 days ago. TODAY, 9/16/2010 a FULL PRICE offer came in (at the open house)!

In this market, an "out of the box" marketing strategy is a necessity. The traditional position has only one option, lower the price until someone steals the house, and with that said, a vacant home screams only 2 words...STEAL ME! We stage homes with furniture, and a sales person who works to protect, maintain and assist YOU in selling the property! This professional relieves the homeowner/bank of monthly carrying costs such as utilities, lawn maintenance, pool maintenance, cleaning services, etc. and is dedicated to making sure the vacant property shows like a model home every time it is shown to a potential buyer. Best of all our services are FREE of charge, AND we pay Realtors a referral for each home they bring into our program! Something has to change to sell vacant homes in this market, should it be the price again?

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  • Very interesting. My question is how do they get paid? Is the bank paying for the staging?
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