Just e-blasted from Bank of America below re: their partnership with Auction.com  - the link is not on their site yet. What is your opinion about the requirement to do two open houses? Your short sale seller apparently may be contacted first, thus approach you with this requirement.  If I were to take any listing, I don't do open houses at all. They are not in my marketing plan.  Comments?

Here is the content of the email.  

"Bank of America has partnered with Auction.com to deliver a pilot program that assists homeowners and agents generate offer activity and successfully complete their short sale transactions. This pilot offers a unique opportunity to amplify the marketing of the property. Participation in this marketing program is optional and will not impact homeowners' eligibility to participate in any short sale program. With Auction.com's enhanced marketing efforts, you will reach more potential buyers and your commission will not be impacted.

How does it work?

  • Not all homeowners will be eligible to participate in this pilot program. Homeowners who are eligible will be contacted by Bank of America.
  • If the homeowner chooses to participate in the Auction.com pilot program, the property will be featured on the Auction.com site.
  • The agent will be required to hold two open houses.
  • An auction date will be scheduled. Auction.com will partner with agents to locate a buyer, online or live at a local facility.
  • Agents will be notified once an acceptable bid has been received via auction. After the winning bid is received, agents will follow the standard short sale offer submission and closing process.

What are the benefits?

  • Maximum Exposure: Auction.com provides tremendous exposure to buyers to help drive offer activity.
  • No Cost: There are no costs to the agent or homeowner.
  • Full Agent Commission: There is no impact to the listing agent's commission."

Views: 852

Replies to This Discussion

Auction.com has done a great job marketing to other banks so now other banks are using their service. They charge buyers 5% premium and agent commission only up to 2.5% and it could be much less.  I was asked to sign the contract with them for one of my listings but I ignored - absoultely no need. I am on the buyer side for one of the Auction.com deals at the moment so it's interesting to see what they do...

RSS

Members

© 2024   Created by Short Sale Superstars LLC.   Powered by

Badges  |  Report an Issue  |  Terms of Service

********************************** like buttons ************************