With things the way they are and recovery inching a few steps forward and a few steps back, knowing today’s buyer and what their needs and wants are is crucial to getting a client’s home sold in a timely fashion.

Of course price is the main factor in getting a home sold faster but understanding your target audience is also a must when taking into consideration the marketing of a property.  It wouldn’t make sense to market a 4 bedroom home with a pool, finished basement, and state of the art appliances included to a group that is looking at retirement properties.  Nor does it make sense to only make information available via text messages when your target audience is those looking for retirement type properties.

So in working with a seller, it is very important to walk the home, get a sense of the target audience and mold a marketing strategy based on that target audience.  Of course you dont want to eliminate or limit the homes exposure to potential buyers but you also don’t want to be spending your marketing dollars in the wrong place.

Now with understanding that when selling a home you need to focus your marketing dollars on the target audience, what about figuring out how that target audience usually reacts to today’s market and what their trends are.

According to the National Association of Realtors buyers today are as widespread as ever. A few examples…

The National Association of Realtor reports that 47% of all homes purchased from families married with kids are first time home buyers.  Furthermore, unmarried couples buying a home make up 74% of that particular target market. the NAR also reports that 28% of buyer aged 65 and older are looking to buy a home closer to friends and family, while 12% are looking for a smaller home and 10% are entering retirement.

Just by taking a few of these stats a good real estate professional is able to understand the data and act upon it.  If your REALTOR pays attention and monitors what type of buyers are buying your type of home, they will better be able to appropriately list, price, market and sell to a demographic group that is the perfect fit for your home’s personality.

Tim Brown,Owner/Broker, Realtor®, ABR,CRS,CDPE®,
Auctioneer NCAL#8560
Hines & Associates Realty
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Direct Line: 704-619-1008
Client Care Line: 704-815-3208
www.CarolinaHomes4Sale.com

Tim Brown is a Owner/Broker, Realtor®, ABR,CRS,CDPE®, Auctioneer NCAL#8560 with Hines & Associates Realty. He currently serves buyers and sellers in Charlotte, Mecklenburgh, Cabarrus, Cornelius, Huntersville, and other surrounding communities in North Carolina. Charlotte Real Estate, Charlotte Homes for Sale