K.I.S.S.
I am a fan of Seth Godin books and his permission based marketing, it is always easier to be an advocate than a salesperson. WE are asking people who are in distress to list and sell their homes.
Here are a few ideas to help you get some ideas for marketing.
PS: ANY method works as long as you WORK IT.
Here are the basic steps (attached below is market funnel you can download):
- Select your data (30/60/90 lates, NOD, Lis Pendens, Notice of Sale or Auction)
- Marketing Piece (door knocking, cold calling, mailers, door drops, ads, billboards, TV/Radio or MONSTER)
- Response Call Script & Conversion to face to face
- Follow up before visit (reminder of appointment)
- Face to face meeting, script and delivery package
- Follow Up (including direct: email, phone or text & web: social media & website)
- LISTING
- Repeat
PS: Enter a marketing idea or topic and I will help your current marketing plan, the goal is to help the homeowner and help you and your family
Here are a collection of podcasts to help you, listen to experts:
Note: There are commercials to pay for the podcast, FAST FORWARD THEM, this is not an offer of solicitations and I want to stay within the rules of the group (AGAIN, USE THE FAST FORWARD FEATURE ON YOUR iPhone OR ANDROID)
How to knock a door
http://realestatemarketing.podomatic.com/entry/2014-09-05T19_40_44-07_00
Two prong listing attack: web and direct (Bob Irish creator MentorMe)
http://realestatemarketing.podomatic.com/entry/2014-08-29T19_23_56-07_00
How to use RealtyTrac & Door Dropping
http://realestatemarketing.podomatic.com/entry/2014-08-24T11_54_15-07_00
Staying Positive (Darlene Martinez, Broker & NAHREP top 200)
http://realestatemarketing.podomatic.com/entry/2014-09-03T18_31_59-07_00
Overcome ANY objection at the door (David Bartels, Home Loan Advocates)
http://realestatemarketing.podomatic.com/entry/2014-09-22T09_54_27-07_00
Short Sale Conversion (Nino Sabroso, Conversion Trainer & Broker)
http://realestatemarketing.podomatic.com/entry/2014-09-28T13_14_20-07_00
A FULL Marketing Plan for short sales
http://realestatemarketing.podomatic.com/entry/2014-09-25T15_36_48-07_00
Attachment below: Funnel.jpeg
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