Creative Places To Find Short Sale Sellers
OK, agents -here's the million dollar question (I hope):
Where are some creative places to find homeowners who might be in default? It's always easy to find customers who have been served with a lis pendens/NOD, but what about the people who HAVEN'T been served? In our state, it often takes months or even years before notice gets filed with the state, and I'd like to be able to hone in on some of that shadow market without doing the same-old same-old blanket mailings and sphere-of-influence marketing.
Anyone care to bounce some ideas off the wall? Facebook ads perhaps, or a dedicated short sale website? Airplane banners? Church bulletins? Free pie and punch?
Replies to This Discussion
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Permalink Reply by Abraham Walker on
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Try to compile a list of all of the lis pendens in a your county/parish. Map them with a mapping software. Find the areas with the highest concentration of previous lis pendens. You should be able to find a trend. Certain neighborhoods in our market have more foreclosure than others. Start market to the neighbors in the higher concentrated areas.
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Permalink Reply by Craig Bartels on
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Short sale website with signup form and google adwords. It has been the best bang for the buck I have seen so far. Right now spending about $1k/month on google adwords, but may double that to double my business. Currently have 40 short sales listed, most listed because of my online campaign.
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Permalink Reply by Joe Manausa, MBA on
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Craig, do you mind sharing the URL of your landing page (where you are sending your adwords traffic)?
Thanks. By the way I downloaded your list. Wow! Super work, thank you so much.
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http://shortsellyourindyhome.com/foreclosure-solutions/
is my landing page. nothing fancy but it works.
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Permalink Reply by Alex Krumm on
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Wow, that's a fantastic return - if you don't mind me asking, what kind of adwords are you running ('short sale realtor', 'foreclosure help', etc.?)
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those are several, I have a few hundred words I am using. I am also targeting only IP addresses around the Indianapolis area, so I don't show up in California for a short sale there..
I can email you a copy in spreadsheet format of what I am using if you want.
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Craig, I'm a little late to the game here ... but could you send me a copy of your Adwords spreadsheet. joeATmanausaDOTcom
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go to page 2 of this discussion, one of my replys has the adwords uploaded as a text document. thanks!
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Permalink Reply by Kimberly Sherrod on
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Craig,
Would you mind sharing your spreadsheet with me also?
Thank you, Kimberly
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go to page 2 of this discussion, one of my replys has the adwords uploaded as a text document. thanks!
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We did one mailing to NOD's in our area and had one appt. We did not want the short sale. UGH. That one was a walk away. One area of success has been to follow up with all expired and withdrawn listings in our MLS. Most need to be a s/s but were trying to go the traditional route.
Would you mind sharing the spreadsheet with me? Thank you. [email protected]
Craig Bartels said:those are several, I have a few hundred words I am using. I am also targeting only IP addresses around the Indianapolis area, so I don't show up in California for a short sale there..
I can email you a copy in spreadsheet format of what I am using if you want.
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Permalink Reply by RoJane Maybee on
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