So, you are going to list and hopefully sell your home.  The first step in the process is to personally evaluate the reasons for your selling motivation.  Once you are sure that this is the right path for you for whatever reason, it is time to call a Realtor.

So you jump online and start clicking through the armada of Realtors telling you they are the best and they have the most listings and they have a great plan.  After you screen through all that the only thing that matters is how are they going to market your home to the masses and do they have the knowledge and experience to get the job done.  For example…You cant judge a Realtor on how many listings they currently have, because A. maybe they just started and dont have the experience yet to get the job done as fast as they may hope.  Or B. perhaps they are a magnificent Realtor and dont have any listings because they all closed the day before you looked into it.  So, try and base your decisions on their listing presentation or how they present themselves to you and what they can do to market your home the way it should be and on their experience in the industry.

So you have a listing presentation set up with an Agent.  He is coming by to discuss his marketing plan for your home, the price points, and sell himself to you.  Unfortunately there are a lot of agents out there that can talk about old world marketing, great ideas for their time, but none the less, outdated techniques.  These agents strive to get as many listings as possible and think that placing a sign in the yard with their picture and phone number and saying, “That oughta do it!”,  is the way to get your home sold.  THIS IS NOT THE CASE.

The truth is each and every listing that a strong Realtor gets needs to be treated almost like a stand alone business. The listing needs to be marketed not only with the sign in the yard, but with farming flyers, postcards, handouts, and most importantly online.  The Realtor needs a very stong and organized website that promotes your property.  The listing needs to be posted and delivered to all major online real estate website like Realtor.com, CMLS, Zillow, Trulia, ActiveRain, Homes.com, and countless others.  It also needs to be posted on classified ad websites like Craigslist regularly.  Virtual Tours and YouTube videos should be created as additional exposure, and posting regularly on Facebook and Twitter pages is a must.

In treating each listing like a business a solid Realtor monitors the web traffic the listing recieves, how many showing requests it gets, what marketing strategies work for that listing and make adjustments as needed.  A Realtor of this calibre also needs to communicate regularly with the sellers and update them on the performance of the property, as well as advise on price adjustments, marketing strategies, give honest advice and work for the Seller and not themselves.

This is what sets great Realtors apart.  So when you are considering selling your home make sure you choose a Realtor that will represent you, work for you, and has your properties best interests in mind, rather than choosing the “That Oughta Do It” Realtor who wants to build a database.

 

Tim Brown,Owner/Broker, Realtor®, ABR,CRS,CDPE®,
Auctioneer NCAL#8560
Hines & Associates Realty
TeamHeidi
Direct Line: 704-619-1008
Client Care Line: 704-815-3208
www.CarolinaHomes4Sale.com


Tim Brown is a Owner/Broker, Realtor®, ABR,CRS,CDPE®, Auctioneer NCAL#8560 with Hines & Associates Realty. He currently serves buyers and sellers in Charlotte, Mecklenburgh, Cabarrus, Cornelius, Huntersville, and other surrounding communities in North Carolina. Charlotte Real Estate, Charlotte Homes for Sale

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