Should You Sell On Your Own or Use an Agent?

If you are considering selling your home and are thinking about taking the plunge and selling it yourself, then you may want to spend a few minutes time and read through this post.

Most individuals that are jumping into the market as FSBO’s or For Sale By Owner individuals usually have little to no experience in the real estate field. Their main goal is to sell their home without having to fork over a percentage of that sales price to an agent.

I must ask the question why? A lot of people think that an agent doesn’t really do that much work. They throw a sign with their name on it in your yard and put the listing in the MLS or Multiple Listing Service. And you know what, for a lot of agents that is true. But it is certainly not true for the career driven agents that are considered professionals and work for their paycheck.

So what do I as an agent do for you when you list your home with me? Well before you even list with me I will come to you at your convenience and discuss the real estate market, my marketing plan for your home, current market statistics, recently sold similar properties, provide you with a CMA or Comparative Market Analysis and provide you with a listing price that is based on market conditions and trends and not my percentage. But most importantly I will listen to what you have to say. What you like about your home and what you think is important. This allows me to be able to better serve your needs and give you the best experience selling your home as possible.
Once we have made an agreement to work together I start the marketing package.

Yes, we do start off with a sign in the yard and yes we do put your home in the MLS. However I provide much more than that. Your listing will then be syndicated to hundreds of real estate websites, including Realtor.com, Homes.com, Zillow and Trulia. A Visual Tour will be created for your property. A blog post about your property will be added to our countless blogging outlets. We post your home on tons of local classified ad websites, including Craigslist, Backpage, World Property Channel, BarterTown and many others. Your listing is then turned into a business card where it can easily be handed to friends, colleagues, acquaintances and family. A YouTube video of your home is also created and posted to our channel. We feature 2 homes a week my main website and your listing will be in that spot. We also do flyers, emails, newsletters and other internet marketing. We feature your home on our facebook and twitter pages as well as my linkedin account. Doing all of this ensures that your home is placed in front of as many buyers as possible. It is very effective.

But marketing is not the only thing I or professional agents do. Once you have an interested buyer you need to make sure you are ready. An agent can help point you in the right direction in terms of staging your home and getting it ready to be sold. A professional agent is also your best bet at getting the best price for your home. I pride myself on being a great negotiator and a great negotiator is what you need on your side. Going into a transaction blind as a lot of FSBO’s do, usually find themselves confused and frustrated with all the requests, paperwork, changes, tiny details and the unpredictable. As an agent that has been doing this for over 10 years I know what to expect, understand all aspects of the transaction and can easily explain it to you. I am also ready for any unpredictable situations that may arise.

An experienced and professional agent should be able to take care of all the details for you. They should make it as stress free as possible and allow you to concentrate on your upcoming move.

 

Tim Brown
Owner/Broker, Realtor®, ABR,CRS,CDPE®
Auctioneer NCAL#8560
Hines & Associates Realty
TeamHeidi
Direct Line: 704-619-1008
Client Care Line: 704-815-3208
www.CarolinaHomes4Sale.com

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