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Marketing Your Services

Hi all. I'm wondering what tactics you take to market your short sale services. Do you approach lenders, homeowners, attorneys? Do you puruse the filings on the registry of deeds and do direct mailings? Do you make short sales a specialty, or deal with them as they come up in your daily business?

I'd love to hear what methods have worked best for you. Thanks!

Tags: business, marketing, methods, sales, sellers, short, with, working

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Replies to This Discussion

Permalink Reply by MeLisa Minter on November 7, 2009 at 8:24pm: Hello Kathryn,

I do everything you mentioned above, including some drop-bys. The only thing that has worked consistently is Referrals from past Short Sale Clients.

I am focusing on making short sales my specialty. I also want to refine my marketing strategies and get something that works.; ▶ Reply to This

Permalink Reply by Kathryn Acciari on November 8, 2009 at 4:23pm: Thanks, MeLisa. Interesting that your past referrals are your most consistent source. I appreciate your sharing this.; ▶ Reply to This

Permalink Reply by Rosemary Brooks on December 14, 2009 at 11:31pm: I am finding that I need to get back to basics. So that is my plan. There are so many potential short sales out there - you almost have to hit every other house!; ▶ Reply to This

Permalink Reply by Michael Patton on December 28, 2009 at 3:59pm: Here in Las Vegas I'm finding that the BK attorneys are on a rampage to get people to file and not even try to go short sale (over 80% of all properties are upside down here).

I do a multi step mailing (target neighborhood I want, price I want, lender I want to deal with) that puts me in touch with prospects at least 6 times over a six week time frame...

No links here... the vendors I use to make this streamlined are:

SendOutCards
Foreclosure Radar
Lentz Wow postcards
and a software that's excel based that compares loan modifications vs going short sale and really drives home the point... when they see the real numbers they stop thinking BK and start signing listing agreements.; ▶ Reply to This

Permalink Reply by Kathryn Acciari on January 15, 2010 at 12:08pm: Mike, great list of ideas. Your system sounds extremely effective - thanks so much for sharing!; ▶ Reply to This

Permalink Reply by Larry Izenberg on February 15, 2010 at 10:27pm: I market to Agents, in my local MLS, that have had no activity in their SS listings after 4 months (1 technique). Works great but I don't have much time to do that anymore. That is one way I started though.; ▶ Reply to This

Permalink Reply by Ebube Okpala on May 7, 2010 at 10:46pm: Hi Larry,

Interesting technique... how do you approach the other agents, to get them to give up their listing? Won't they get upset?

Larry Izenberg said:
I market to Agents, in my local MLS, that have had no activity in their SS listings after 4 months (1 technique). Works great but I don't have much time to do that anymore. That is one way I started though.; ▶ Reply to This